The Blingo Story

Julia Dawe is the daughter of an entrepreneur. She grew up in a home where coming up with business ideas and product names with her siblings was as common as playing Monopoly in other households.

One day, while leaving the gym, Julia reached into her bag to grab the jewelry she’d tossed in before her workout, fully expecting to have to unravel it when she pulled it out. But on this occasion, her necklace had landed in the bristles of her hairbrush and, for once, her necklace didn’t tangle on itself.

Julia had an epiphany. And shortly thereafter, she had a baby.

While on maternity leave, Julia started to develop a product based on the accidental discovery she’d made in her gym bag. Two years and five prototypes after that trip to the gym, Julia had a product in hand, and her daughter had a new little (patent pending) siblingo. Awwww.

Traveling with jewelry is a pain!

We all lead hectic lives, but we want to look good while doing it (#sorrynotsorry). Not to mention, sometimes those tangled knots lead to kinks and even breaks, deeming that jewelry unwearable.

Want to hear more about our story? Watch this video!